Protection of minors on social media

Social media faces a growing need to ensure safe spaces for minors, preventing their exposure to inappropriate content or risky interactions. Age verification based solely on user acceptance has proven insufficient, requiring more accurate and secure mechanisms. The integration of identity verification solutions using biometric technologies or digital documentation on social media allows the user's real age to be confirmed when registering or attempting to access sensitive content. This approach helps to comply with regulatory requirements without compromising the user experience, by offering fast, intuitive and privacy-friendly processes.

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Access to content for adults

Access to adult content online is regulated by laws that require effective age verification systems to protect minors. In most countries, platforms must ensure that users are over 18 years of age before allowing access to this content. However, traditional methods such as credit card use or document uploads create friction and reduce conversion. Faced with this challenge, there is a need for a simpler, more secure and reliable age verification solution that balances regulatory compliance with a good user experience. Efficient verification improves consumer confidence and strengthens legal compliance in sensitive digital environments.

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Online betting and gaming platforms

Online gambling and gaming platforms must verify the age of users before allowing them to access their services, as part of KYC and AML legal requirements. This includes casinos, sports betting, and lotteries, among others. In regulated markets, such as the United Kingdom, verification must be performed even before accessing free games. Failure to comply can result in penalties or the loss of licences. Since users expect to start playing immediately, age verification solutions must be fast, secure and compliant with regulations. Implementing automated, real-time processes allows operators to comply with regulations without sacrificing the user experience.

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E-commerce (Age-Restricted Goods) and Retail

E-commerce businesses that sell age-restricted products must ensure that the buyer meets the legal requirements without compromising the user experience. Digital age verification solutions allow the buyer's identity to be confirmed securely during the purchase process, reducing the abandonment rate and avoiding delivery failures due to lack of verification. The integration of technologies such as biometrics or online document validation ensures regulatory compliance, facilitates the operation of supermarkets and digital retailers, and protects minors from improper access to restricted products.

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Safe advertising with age verification

In regulated categories such as alcohol, gambling, tobacco, and adult content, ensuring that advertisements only reach adults is a growing challenge. The reliability of self-reported ages, the disappearance of cookies, shared devices, and privacy restrictions complicate advertising targeting. Added to this is the tightening of national regulations (18+/21+), which increases the risk of exposure to minors, regulatory sanctions, loss of ROAS and damage to brand image. Advanced technological solutions minimise these risks by applying more accurate contextual controls, frictionless authentication and environment validation, reducing the operational burden without compromising compliance.

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