Explore the details of the Santander X Global Challenge

Telefónica, through Telefónica Open Gateway, and together with Banco Santander and Oxentia Foundation, has launched a global challenge to revolutionise user experiences in the digital landscape. It is a competition for startups and scaleups from 11 countries to develop projects or solutions that improve customer experiences.  They will be able to learn more about and leverage the capabilities of the network to optimise their digital services in security, authentication and user experience improvement, driving innovation across all sectors. 
  
It aims to boost the growth of the entrepreneurial ecosystem, identifying innovative solutions to improve the customer experience, with photos in three areas: personalisation, with experiences tailored to the reality of the consumer; omni-channeling that guarantees a differential experience by unifying communication channels, and human connection, combining the physical and digital relationship with the customer.  
  
The winning companies will receive various rewards, including a cash prize of 120,000 euros in total, access to the Santander X 100 global community —the exclusive global community with the most outstanding Santander X companies— and visibility through the network of contacts of the organising companies.  
 
Interested? The deadline for entries was 18 December 2024, but you can follow the news of the competition on the official Santander X website to find out how the future of technology is being shaped through a new era of user experiences.  

As we told you, Santander X Global Challenge: New era of Customer Experience seeks to reach the most cutting-edge solutions to meet the needs of customers, making available our capabilities as a Telco and all the potential of 5G. Thus, we open the doors to companies that want to make a leap in the following areas of improvement: 
   

• Personalisation of experiences, to tailor services to the individual circumstances of each consumer. Examples include: support with AI-based virtual assistants, product recommendations using hyper-personalisation techniques, gamification-based loyalty programmes.    
• Guarantee of onnichannelity, with solutions that ensure a differential and unified experience in the different communication channels. This field includes proposals such as platforms that integrate the different communication media and enable agile management of content or services that use Generative Artificial Intelligence to obtain better results.  
• Human connection, interspersing physical and digital interaction to ensure customer centricoperation. Some cases are physical robots to interact with the shopper, emotional biometrics to measure facial expressions and get customer feedback, or neurotechnology to understand consumer preferences.  

The winning projects will receive a cash prize of 120,000 euros, access to Santander X 100 and Santander's open innovation team to explore opportunities for collaboration and promotion through the bank's official channels. In addition, they will be able to establish contact with Wayra's network of investment professionals and visit their offices. All of this will be communicated at Mobile World Congress 2025, where the finalists will travel to present their proposals to a specialised jury and unveil the final result of this global challenge. 

There are already more than 1,000 companies that have been encouraged to participate in this challenge and compete to be pioneers in the next generation of digital experiences. Do you want to keep up to date with the latest news? Visit the Santander X landing page and don't miss out on the next developments.