Santander X Global Challenge: New era of Customer Experience

Telefónica, through Telefónica Open Gateway, and together with Banco Santander and Oxentia Foundation, has launched a global challenge to revolutionise user experiences in the digital landscape. It is a competition for startups and scaleups from 11 countries to develop projects or solutions that improve customer experiences.  They will be able to learn more about and leverage the capabilities of the network to optimise their digital services in security, authentication and user experience improvement, driving innovation across all sectors. 
  
It aims to boost the growth of the entrepreneurial ecosystem, identifying innovative solutions to improve the customer experience, with photos in three areas: personalisation, with experiences tailored to the reality of the consumer; omni-channeling that guarantees a differential experience by unifying communication channels, and human connection, combining the physical and digital relationship with the customer.  
  
The winning companies will receive various rewards, including a cash prize of 120,000 euros in total, access to the Santander X 100 global community —the exclusive global community with the most outstanding Santander X companies— and visibility through the network of contacts of the organising companies.  
 
Interested? If you are a startup or scaleup, don't miss the opportunity to be part of the new era of customer experiences and sign up for the challenge before 15 December 2024 to shape the future of technology.   

As we told you, Santander X Global Challenge: New era of Customer Experience seeks to reach the most cutting-edge solutions to meet the needs of customers, making available our capabilities as a Telco and all the potential of 5G. Thus, we open the doors to companies that want to make a leap in the following areas of improvement: 
   

• Personalisation of experiences, to tailor services to the individual circumstances of each consumer. Examples include: support with AI-based virtual assistants, product recommendations using hyper-personalisation techniques, gamification-based loyalty programmes.    
• Guarantee of onnichannelity, with solutions that ensure a differential and unified experience in the different communication channels. This field includes proposals such as platforms that integrate the different communication media and enable agile management of content or services that use Generative Artificial Intelligence to obtain better results.  
• Human connection, interspersing physical and digital interaction to ensure customer centricoperation. Some cases are physical robots to interact with the shopper, emotional biometrics to measure facial expressions and get customer feedback, or neurotechnology to understand consumer preferences.  

The winning projects will receive a cash prize of 120,000 euros, access to Santander X 100 and Santander's open innovation team to explore opportunities for collaboration and promotion through the bank's official channels. In addition, they will be able to establish contact with Wayra's network of investment professionals and visit their offices. 

The challenge has two main categories, one dedicated to startups and the other focused on scaleups. In either case, the focus is on technology-focused companies that are dedicated to providing cutting-edge solutions to enhance user experiences. You do not need to be a customer of the bank to participate. Moreover, it is a completely free process.   
  
However, one of the main requirements is to be legally incorporated in one of the 11 participating countries: Argentina, Germany, Brazil, Chile, USA, Spain, Mexico, Portugal, Poland, United Kingdom and Uruguay. If you want to know more about the criteria for this competition, you can consult the official Santander X website.  

We are looking for you! Don't wait any longer and register before 15 December 2024 to pioneer the next generation of digital experiences.